News Releases in the Social Media Era
Matt Herzberger | Web Designer, Texas A&M University - College of Engineering

Not started yet, but his opening slide has (cc) on the bottom. I like this guy already. OK - here we go.

He shows the “old school” way of doing  things. Looks a lot like what we are doing now :(

• He highly reccomends WordPress and so do I.
• Social media press releases: www.socialmediarelease.org a good templat for doing modern press releases.
• Need to add links to digg, technorati, etc.

Make the news SEXY!

RSS - the plumbing that pulls it all together.

Your writers can be a problem if they are used to doing it the old-school way.

He leaves the comments open. Decreases barriers of entry. But, not everyone expect/knows that they have the ability to leave them. Make it obvious. I wonder if they have had any problems with racism, sexism and general internet asshats???

Getting images and multimedia can take a lot of work.

They use flip camcorders to grab video.

He shows a short video and then opens it up to comments. There are some really good comments.

I was asked to give a presentation on “new media” during the 2008 ELC Inservice. Beforehand, I contacted a few of the faculty that planned to attend. They helped me decide to go the 101 route which ended up working well.

For each topic, we covered:

• What is this thing?
• The good, the bad…
• Getting started (join the community)
• Master the tool (set up your own)
• And then some time for questions

This format worked and was well received by the final audience.

Materials

• Download a PDF of the slides

Yes, I still have not corrected the “feeda” spelling mistake!